UpDoc Marketing became the natural growth progression of UpDoc Media and UpDoc, Inc. UpDoc Media, as the digital media productions division; and, UpDoc Marketing as the marketing agency and consulting division of UpDoc Inc.

As we continued to grow, we started to notice windows of constants amongst the many variables within the various marketing levers utilized by companies in healthcare, technology, and education.

The Algorithm essentially exists to perform in three primary consumer behaviors:

  1. Discovery
  2. Attraction
  3. Conversion

The UpDoc Marketing Algorithm

We know consumers are bombarded by messaging, resulting in uncertainty. Without clarity, effective timing, and authentic messaging, your message will be lost in the noise. Through a data-driven, and consumer-focused system, we've developed an effective way to connect your business with the right consumer.

Applying The Algorithm

  • Online Reviews, Customer Relationships, and Reputation Management (the 3Rs)
  • The Website: Your Company’s Digital Storefront
  • Digital Advertising and the Customer Narrative Pathways
  • Content Strategy and Branding

Explore Highlights From Our Portfolio

Reviews 90% of consumers will run an online search to find your company and research your brand. Search engines, online business listings, and, consumer citation websites heavily bias their search ranking results based on the quality and consistency of your reviews and reputation (R&R). If you wish to be easily discoverable and found quickly, you need a best in class R&R as the frontline of your digital footprint. Case study →
Websites Your website is the digital storefront and brand standard of your company. Be sure you are in full control and that your site's content flow follows the customer narrative pathway to your ideal buyer personas! A strong website should be easily found; and, ultimately feel like a journey from which your buyer segments find their problems matched with your solutions. Case study →
Advertising Consumers experience too much content clutter, on social media and through targeted ads. To better connect, companies must align with your desired audiences with clear discover pathways, become attractive to them, and ultimately convert as them buyers — something we call the "Customer Narrative Pathway." The right message, to the right audience, at the right time, for the right action. Case study →
Media Videos. Graphics. Podcasts. Blogs. Lead Magnets. Digital Media is commonly the strongest influencer of your company's Brand Image and lays the foundation to your prospective customer's conversion journey. Connecting your solutions with their needs in meaningful ways is the end goal of content marketing. In this way, when your prospective audience has a need, your brand becomes top of mind. Case study →

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