Reviews
90% of consumers will run an online search to find your company and research your brand. Search engines, online business listings, and, consumer citation websites heavily bias their search ranking results based on the quality and consistency of your reviews and reputation (R&R).
If you wish to be easily discoverable and found quickly, you need a best in class R&R as the frontline of your digital footprint.
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Websites
Your website is the digital storefront and brand standard of your company. Be sure you are in full control and that your site's content flow follows the customer narrative pathway to your ideal buyer personas!
A strong website should be easily found; and, ultimately feel like a journey from which your buyer segments find their problems matched with your solutions.
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Advertising
Consumers experience too much content clutter, on social media and through targeted ads. To better connect, companies must align with your desired audiences with clear discover pathways, become attractive to them, and ultimately convert as them buyers — something we call the "Customer Narrative Pathway."
The right message, to the right audience, at the right time, for the right action.
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Media
Videos. Graphics. Podcasts. Blogs. Lead Magnets.
Digital Media is commonly the strongest influencer of your company's Brand Image and lays the foundation to your prospective customer's conversion journey.
Connecting your solutions with their needs in meaningful ways is the end goal of content marketing. In this way, when your prospective audience has a need, your brand becomes top of mind.
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